This made me laugh.
CD Baby has to be one of the best, wisest, on-top-of the curve online businesses out there. And it's not just because of their savvy technology, or their innovative, grass-roots ways of thinking about the music business. It's mostly because of this: they make their customers happy. Pretty simple.
Kathy Sierra from Creating Passionate Users said last week, "Most companies would never outsource their sales reps, but we all know what happens with most tech support." Right.
Check this out. It's a great example of what a difference a small, human gesture and sense of humor can make. Plus, it's kind of a riot: